Monumental display.

Series 10 is a major milestone for Apple Watch. It features our biggest and most advanced display yet ^,showing more information on screen than ever. With Apple's first wide-angle OLED Display, the screen is brighter when viewed from an angle, making it easier to read with a quick glance.

Sleek form.

Series 10 is our thinnest watch ever .To make this possible, we re-engineered nearly every aspect of it, including the SiP, Digital Crown, speaker, front crystal and antenna. It all comes together to create a watch that's packed full of innovation.

Series 10 has the largest screen area of any Apple Watch. It has up to 75 per cent more screen area than Series 3 and up to 30 per cent more screen area than Series 4, 5, 6 and SE. So you can see and do even more.

Jet Black.Hi, gloss.

For the first time, Apple Watch comes in an eye-catching Jet Black aluminium . The case is polished until it's extremely reflective. It then goes through a 30-step anodisation process to create a deep, glossy black that's truly striking. The result is a timeless, sophisticated look.